Set it up
Open the form's Settings and switch to the Tracking tab.
Find the Facebook Pixel card and paste your Pixel ID.
Click Save Configuration. All four tracking tools on the tab are saved together with this one button.
What fires
PageView fires on every page inside the form flow.
A conversion event fires on the thank-you page so Meta can match leads back to ad campaigns.
Enabling and disabling tools
There are no individual on/off toggles per tracking tool. Filling in an ID or tag enables that tool. Clearing the field and saving disables it. All four tools (GTM, Google Analytics, Microsoft Clarity, Facebook Pixel) are saved with the single Save Configuration button.
Google Tag Manager — required configuration
Connect → Tracking shows a yellow Required Configuration warning on the GTM card. Multi-step forms navigate between steps without a full page reload, so the standard Page View trigger in GTM will not fire on each step. You must create a History Change trigger instead: in GTM, go to Triggers > New > History Change > All History Changes. Use this trigger on your GTM tags instead of Page View, otherwise events will not fire correctly.