Form analytics overview

Every form has a Stats tab that shows how it is performing — who visits, who engages, who converts, and how long it takes.

Opening the Stats tab

  1. Open the form and switch to the Stats tab.

  2. The tab loads with the last 7 days selected by default.

  3. Change the range from the date range filter at the top right.

What is on the page

  • Metrics overview — five headline numbers: Total Visits, Bounce Rate, Engagement Rate, Conversion Rate, and Avg Completion Time. Each card has a colored border (green, yellow, or red) showing whether that metric is healthy, needs attention, or is a problem.

  • Conversion Funnel — the path from visit to conversion across five stages, with drop-off counts and percentages between each.

  • Step Performance — a per-step breakdown showing the completion rate, average time spent, and any validation errors for each step in the form.

  • Analyze with AI — an on-demand AI pass that reads your funnel and step data and suggests specific changes ranked by expected impact.

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