utm_source — the platform (e.g. facebook, google, email).
utm_medium — the channel (e.g. cpc, organic, email).
utm_campaign — the campaign name (e.g. solar-july, boiler-winter).
utm_content — the specific ad or creative variant.
utm_term — the keyword or targeting bucket.
Referrer — the full URL the visitor arrived from.
Use Google's Campaign URL Builder to generate tagged URLs.
Use lowercase and stick to a consistent naming convention — it makes filtering easier when data spans months.
Add tagged URLs to ads, email links, and QR codes. Any traffic source you want to track needs its own tag.
Submission drawer — the Campaign Information section shows all six UTM fields for that lead.
Leads table — Source, Campaign, and Medium appear as toggleable columns.
Traffic Sources view — aggregated breakdowns across all submissions by source, medium, campaign, content, and term.
CSV export — all six UTM fields are included in every export.
