From the Advertorials tab on the form, click the Stats button on an advertorial card. You can also click Stats from within the builder. Use the date filter at the top to switch between 24h, 7d, 30d, 90d, or 1y.
Total Views — visits to the advertorial page.
Bounce Rate — visitors who left without engaging. Green below 30%, yellow 30-50%, red above 50%.
Engagement Rate — visitors who interacted with the page. Green at 50% or above.
Click-Through Rate — share of visitors who clicked any CTA element through to the form. Green at 10% or above.
Total Click-Throughs — absolute number of CTA clicks.
Avg Scroll Depth — how far down the page visitors get on average. Green at 60% or above.
Form Starts — how many visitors who came from the advertorial started the form.
Form Completions — how many completed the form.
Form Completion Rate — completions as a share of click-throughs. Green at 30% or above.
The Click-Through by Element card breaks down clicks per block type. Each element shows a click count, a percentage of total clicks, and a progress bar. Tracked element types: CTA Button, Navbar Button, Button Grid, Chip Grid, Tile Grid, Video CTA, and Pricing Card. This tells you which blocks actually earn the click to the form versus which ones visitors scroll past.
High views but low click-through — the CTA is not visible or compelling enough. Try shorter copy, a more contrasting colour, or a duplicate CTA higher on the page.
High scroll depth but low click-through — the page entertains but does not persuade. Tighten the CTA pitch.
High click-through but low form completion — the advertorial promises something the form cannot deliver. Align the two or shorten the form.
